How to Improve Machine Learning Models for Competitive Advantage

    Published on May 4, 2025

    Machine learning Optimization models can be unpredictable. One day, your model is performing like an all-star, but after a few tweaks, it suddenly crashes. Many machine learning practitioners experience erratic model performance as they optimize their models. The good news? You can take steps to improve the performance of your machine learning models and alleviate this pressure. This article will cover how to improve machine learning models to help you build high-performing models that deliver measurable business value and drive innovation. In the process, you'll create a lasting competitive edge for your organization.

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    What is Model Accuracy in Machine Learning?

    Person Working - How to Improve Machine Learning Models

    At the heart of any effective machine learning initiative lies the concept of model accuracy. It’s not merely about achieving high scores. It’s about ensuring that the model’s predictions reliably reflect reality. Model accuracy quantifies how often a model’s predictions align with actual values, often expressed as a percentage. Accuracy alone can be misleading. Consider a spam filter that correctly identifies 95% of non-spam emails but fails to flag any spam. While achieving 95% accuracy, its practical utility is severely limited. This highlights the importance of considering accuracy alongside other metrics like:

    • Precision
    • Recall
    • F1-score for a holistic evaluation

    Understanding the Problem and Defining Success

    Before optimizing a machine learning model, it’s crucial to establish a clear understanding of the problem at hand. This involves:

    • A thorough assessment of the business context
    • The type of machine learning task
    • The metrics that define success

    Consider a scenario where a company seeks to improve its customer churn prediction model. The first step is to articulate the business objective: reducing churn rates. From there, we identify the type of machine learning problem (binary classification) and the relevant metrics:

    • Precision
    • Recall
    • F1-score

    Data Understanding

    The initial assessment is completed by understanding the:

    • Nature of the data (customer demographics, usage patterns)
    • Potential constraints (explainability requirements)

    This foundational understanding is crucial for several reasons:

    • Optimization efforts align with business goals.
    • It provides a framework for evaluating model performance and identifying areas for improvement.
    • It helps set realistic expectations and manage stakeholder perceptions.

    Diagnosing Model Deficiencies: Uncovering the Root Causes

    Once the problem is defined, diagnosing the model’s shortcomings is next. This involves systematically evaluating its performance, looking beyond overall accuracy to understand the specific errors it makes. Is the model overfitting, memorizing the training data rather than generalizing to unseen examples? Underfitting means it's failing to capture underlying patterns. Visualizing error curves offers valuable insights.

    Confusion Matrix

    A confusion matrix can further illuminate the model’s behavior, revealing the distribution of:

    • True positives
    • False positives
    • True negatives
    • False negatives

    This analysis can highlight areas where the model struggles, such as misclassifying certain categories or failing to detect rare events.

    Key Factors Influencing Model Accuracy

    Several critical factors underpin the pursuit of improved model accuracy:

    • Data Quality: High-quality data is the foundation of any reliable machine learning model. This means clean, well-labeled, representative, and free from biases. Inaccurate or incomplete data can lead to misleading models.
    • Feature Selection: The choice of features significantly impacts model performance. Relevant features contribute to accurate predictions, while irrelevant features can introduce noise and reduce accuracy.
    • Model Complexity: The complexity of the model must align with the complexity of the problem. Overly complex models can overfit, while overly simple models may underfit. Striking the right balance is crucial.

    Why is Model Accuracy Important?

    Model accuracy plays a crucial role in machine learning, serving as a fundamental metric for evaluating the performance and reliability of AI models. Several key factors contribute to its significance. Model accuracy provides a straightforward and easy-to-understand measure of how well a model makes correct predictions. It represents the percentage of accurate predictions made by the model, clearly indicating its effectiveness in solving the given problem.

    Accuracy Metric

    Model accuracy is closely related to the concept of error complement. By measuring accuracy, we can indirectly assess the model's error rate. High accuracy corresponds to a low error rate, signifying a higher degree of precision in predictions.

    This error complement aspect simplifies the evaluation process, allowing data scientists and stakeholders to assess the model's performance quickly.

    Efficiency Metric

    Accuracy holds computational efficiency, making it a widely used metric in machine learning research. Its simplicity and ease of computation enable practitioners to compare and benchmark different models effectively, aiding in selecting the most appropriate and efficient model for a specific task. In real-life applications, accuracy is a vital benchmark for assessing machine learning models' practical utility and value. Accuracy facilitates effective communication with stakeholders by aligning with various business objectives and metrics, conveying the deployed model's benefits and potential impact.

    Accuracy Importance

    This enables stakeholders to make informed decisions based on the model's performance and applicability. Model accuracy's importance lies in its simplicity, error complement, computational efficiency, and aligning with real-life applications.

    By striving for higher accuracy, data scientists can enhance the effectiveness and usefulness of their AI models, unlocking their full potential in various domains.

    How to Improve Machine Learning Models

    Person Working - How to Improve Machine Learning Models

    Get Rid of the Junk: Clean the Data

    Cleaning the data is the most essential part of improving the performance of machine learning models. You must fill in missing values, deal with outliers, standardize the data, and ensure data validity.

    Sometimes, cleaning through a Python script doesn’t work. You have to look at every sample individually to ensure no issues. It will take a lot of your time, but cleaning the data is essential to the machine learning ecosystem.

    Data Transcription

    When training an Automatic Speech Recognition model, one might find multiple issues in the dataset that cannot be solved by simply removing characters. The process could involve listening to the audio and rewriting the accurate transcription. Some transcriptions might be pretty vague and lack clear meaning.

    More Data, More Power!

    Increasing the volume of data often leads to improved model performance. Adding more relevant and diverse data to the training set can help the model:

    • Learn more patterns
    • Make better predictions

    If your model lacks diversity, it may perform well on the majority class but poorly on the minority class.

    Synthetic Data

    Many data scientists are now using Generative Adversarial Networks (GAN) to generate more diverse datasets. They achieve this by training the GAN model on existing data and then using it to develop a synthetic dataset.

    Don’t Ignore Missing and Outlier Values

    Missing and outlier values in training data can significantly impact the accuracy of trained machine learning models, potentially leading to biased predictions. Effective treatment of missing and outlier values is essential for improving the reliability and accuracy of these models. When dealing with missing values, one common approach is to impute them using statistical measures such as the:

    • Mean
    • Median
    • Mode for continuous variables

    Missing Values

    Missing values can be treated as a separate class for categorical variables. By imputing missing values appropriately, the model can better capture the patterns and relationships in the data. Outlier values, on the other hand, can be handled in different ways. One approach is to delete the observations containing outliers, as they may significantly deviate from the expected patterns.

    Data Transformation

    Transformations can be applied to normalize the data and mitigate the impact of outliers. If they contain valuable information, outliers can be treated as a separate category. By effectively treating missing and outlier values, data scientists can

    • Optimize the quality of their training data
    • Reduce bias
    • Improve the accuracy of machine learning models

    This process plays a crucial role in ensuring reliable predictions and enhancing the overall performance of these models.

    Feature Engineering: Getting the Model the Right Information

    Feature engineering involves creating new features from existing data and also removing unnecessary features that contribute less to the model’s decision-making. This provides the model with more relevant information to make predictions. You need to perform SHAP analysis, look at feature importance analysis, and determine which features are essential to the decision-making process. They can be used to:

    • Create new features
    • Remove irrelevant ones from the dataset

    This process requires a thorough, detailed understanding of the business use case and each feature. If you don’t understand the features and their usefulness for the business, you will walk blindly down the road.

    Feature Selection: Identify the Key Attributes

    Feature selection plays a crucial role in improving the performance of machine learning models. By selecting the most relevant features from a dataset, data scientists can:

    • Enhance model accuracy
    • Reduce dimensionality
    • Minimize overfitting
    • Improve model interpretability

    The goal of feature selection is to focus on the most informative variables that significantly impact model performance.

    Feature Selection

    There are several techniques available for feature selection, each with its own advantages and limitations. Some common methods include:

    • Filter methods
    • Wrapper methods
    • Embedded methods

    Filter methods evaluate the relevance of each feature based on statistical measures like:

    • Correlation
    • Mutual information

    Selection Methods

    Wrapper methods use trial and error by evaluating the model’s performance with different feature subsets. Embedded methods incorporate the feature selection process within the model training. Choosing the right feature selection technique is essential to ensure the best possible outcome in model performance. By leveraging these methods, data scientists can:

    • Select the most relevant features
    • Optimize the model’s accuracy

    Impact of Selection

    This process not only improves prediction accuracy but also enhances the efficiency and interpretability of the model. In a predictive analytics project, feature selection helps identify the key variables that drive the outcome of interest. Let’s say we are building a model to predict customer churn. By analyzing various customer attributes such as age, income, and purchase history, we can determine which factors significantly impact churn.

    Crucial Features

    The model can focus on the most influential factors by selecting these crucial features, leading to improved predictions.

    Cross-Validation: Get a Reliable Estimate of Your Model’s Performance

    Cross-validation is a technique used to assess a model’s performance across multiple subsets of data, reducing overfitting risks and providing a more reliable estimate of its generalization ability. This will tell you whether your model is stable enough. Calculating the accuracy on the entire testing set may not provide complete information about your model’s performance. The first fifth of the testing set might show 100% accuracy, while the second fifth could perform poorly with only 50% accuracy.

    Model Stability

    Despite this, the overall accuracy might still be around 85%. This discrepancy indicates that the model is unstable and requires cleaner and diverse data for retraining. Instead of performing a simple model evaluation, I recommend using cross-validation and providing it with various metrics on which you want to test the model.

    Hyperparameter Optimization: Tuning for Improved Performance

    Training the model with default parameters might seem simple and fast, but you are missing out on improved performance, as in most cases your model is not optimized. To increase the performance of your model during testing, it is highly recommended to:

    • Thoroughly perform hyperparameter optimization on machine learning algorithms
    • Save those parameters so that next time you can use them for training or retraining your models

    Hyperparameter tuning involves adjusting external configurations to optimize model performance. Finding the right balance between overfitting and underfitting is crucial for improving the model’s:

    • Accuracy
    • Reliability

    Improved Accuracy

    It can sometimes improve the model's accuracy from 85% to 92%, which is significant in machine learning.

    Experiment with Different Algorithms

    Model selection and experimenting with various algorithms are crucial to finding the best fit for the given data. Do not restrict yourself to only simple algorithms for tabular data. If your data has multiple features and 10,000 samples, you should consider neural networks.

    Even logistic regression can provide excellent results for text classification that cannot be achieved through deep learning models like LSTM. Start with simple algorithms and then slowly experiment with advanced algorithms to achieve even better performance.

    Ensembling: Combining Models for Better Performance

    Ensemble learning involves combining multiple models to improve overall predictive performance. Building an ensemble of models, each with its strengths, can lead to more stable and accurate models. Ensembling the models has often improved my results, sometimes leading to a top-10 position in machine learning competitions. Don’t discard low-performing models; combine them with high-performing ones, and your overall accuracy will increase.

    Winning Strategies

    The three best strategies for winning competitions and achieving high performance, even on unseen datasets include:

    • Ensembling
    • Cleaning the dataset
    • Feature engineering

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